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“Everyone is concerned with their pie; they want to hold on to their piece,” Bekman explains. “I’ve been sort of saying for years: I’m trying to make the pie bigger; I’m not trying to take any away from you. I’m trying to get more people coming though the door of your gallery. I’m trying to map a path for people from, starting with us, feeling much more confident and comfortable walking in and engaging because it’s an important thing to do.”

But her evangelical zeal doesn’t seem to have abated. “I don’t think we are so much about selling prints as we are about extending the experience of being an art collector to a bigger audience,” Bekman explains. “And while doing it, we’re very committed to ensuring that experience is authentic, whether someone is spending $20 or $2,000.”

Doing Art’s Work by Jerry Portwood in this week’s City Arts / New York Press.

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    Jen Bekman is making the pie higher. (Doing
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