“It really has only been in recent years that there’s been more free and accurate reporting with respect to animal cruelty, just like 30 years ago domestic violence was not something that was commonly reported,” she said. “Clearly every act of violence committed against an animal is not a sign that somebody is going to hurt a person. But when there’s a pattern of abusive behavior in a family scenario, then everyone from animal-control to family advocates to the court system needs to consider all vulnerable victims, including animals, and understand that violence is violence.”—
You should read this, but brace yourself. Siebert wrote another essay for the NYT called An Elephant Crackup — an incredible, heart-breaking piece of journalism. This is article shares both those qualities.
FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?
You know the best way to get the public to respect your brand? Have a respectable brand. Offer a great, innovative product and make responsible, ethical business decisions.